• AllTrails Investigation Sign Up

    AllTrails Investigation Sign Up

    Welcome from Class Action U! We've partnered with Milberg PLLC to help you join the lawsuit involving AllTrails. Please fill out the form below.
  • Milberg is investigating claims against AllTrails for secretly using TikTok and Meta tracking technology to capture and transmit California users' browsing activity, search queries, and location data without their knowledge or consent. Users lost control over their personal data and were never given a meaningful choice to opt out. We believe these practices violate California's privacy laws.

  • Date
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  • Step 1/7

  • Did you personally visit or use AllTrails.com while you were physically located in California?*
  • Approximately when did you personally use AllTrails.com while physically located in California?*
  • What did you do on AllTrails.com? Check all that apply.*
  • Did you have or create an AllTrails account?*
  • Privacy Policy

  • Step 2/7

  • Congratulations!

    Congratulations! You qualify to bring a claim against AllTrails. To move forward, please provide the following information:

  • Did you provide a different email to AllTrails.com than the one entered above?*
  • Format: (000) 000-0000.
  • There appears to be an issue with your phone number. Please ensure the number is correct without country codes.

  • Your data privacy and security are important to us. Click here to review our Privacy Policy: Milberg Privacy Policy

  • Step 3/7

  • What type of device did you use to visit AllTrails.com? Check all that apply.*
  • What browser or app did you use to visit AllTrails.com?*
  • When you used AllTrails.com, do you remember seeing a cookie banner, privacy pop-up, Your Privacy Choices link, or similar privacy notice?*
  • What did you do, if anything, with the cookie banner or privacy choice?*
  • Please enter any AllTrails account or subscription details you can identify. If you have subscribed more than once, please provide the information for your most recent subscription, if available.

  • Account Creation or Subscription Date
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  • Step 4/7

  • Help us verify your claim

    You're almost done! To finish, upload any proof you have now, then certify your responses on the final screen.

  • Helpful proof includes:

    • AllTrails emails or text messages showing subscription confirmations, trail recommendations, account emails, marketing emails, or other communications from AllTrails.
    • AllTrails account screenshots showing your name, email address, saved trails or lists, viewed trail pages, alerts, profile page, account settings, or other account-identifying information.
    • AllTrails website screenshots showing search results, trail listings, trail pages, search filters, nearby trails, or similar features.
    • Browser history or device records showing visits to AllTrails.com, if available.
    • Other records showing that you searched for or viewed trails on AllTrails.com.
  • Do you have proof of your claim? Please select all that apply.*
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  • Short on time? You can finish later.

    If you only have one document right now, that's fine — submit what you have, and we'll email you a secure link so you can add the rest later. Please note: missing documents may delay review, and your claim may not advance automatically until we receive your supporting documents.

  • Privacy Policy

  • Step 5/7

  • Thanks for completing the questions about your claim. As a final step, please confirm the statements below.

  • Have you already submitted a form about AllTrails website tracking to Milberg, another law firm, or another attorney?*
  • Have you ever received money from an AllTrails lawsuit, settlement, arbitration, or legal dispute?*
  • You’re all set

    Select Submit my claim to send your responses to our team.

  • Step 6/7

  • You will now be asked to electronically sign our Attorney-Client Agreement. This is essential in order to give us the permission we need to pursue this claim on your behalf.

    You pay nothing out of pocket.
    You will not be asked for any credit card information to hire our firm.
    If we win, our fee is paid from a percentage of the money we recover for you.
    If we do not win, you pay nothing.

  • By continuing through this form, you represent that you do not own, work for, represent, or contemplate representing the company that is the subject of this arbitration. Milberg considers the following retainer agreement attorney work product and privileged. Any employee of a law firm viewing this document and not seeking representation is in violation of the Model Rules of Professional Conduct, including, but not limited to Rule 4.1.

  • Privacy Policy

  • Step 7/7

  • Client Name: {name}

    Client Email: {email}

     

    Re: {name} v. AllTrails, LLC

     

    Dear {name}:

     

    This Attorney-Client Agreement ("Agreement") outlines the nature of our engagement, along with our mutual responsibilities and expectations. Kindly take a moment to carefully review this letter and feel free to contact us if you have any questions or require additional clarification.

     

    Scope of the Engagement: This Agreement is between Milberg, LLC (the "Firm", "We", "Us") and you ("Client" or "You") for the purpose of legal representation in connection with your potential claims against AllTrails, LLC, its affiliates, and/or any other responsible parties (collectively, "Respondents" or "AllTrails"), arising from alleged violations of the California Invasion of Privacy Act (CIPA).

     

    This representation covers investigation and, if appropriate, pursuing the claims described above. It does not include any other actual or potential causes of action, appeals, or legal services arising from this or any other matter. After this engagement concludes, the Firm will have no further obligation to advise or provide any legal services on your behalf, unless agreed in writing. You expressly authorize the Firm to discuss your account and obtain your account records from Respondent. Client further represents to the Firm that Client has not signed an agreement with any other attorney(s) to pursue claims against Respondent(s).

     

    Arbitration and Consolidation. Arbitration is a simplified means of pursuing legal claims, where disputes are resolved by a neutral arbitrator instead of a judge or jury, discovery is more limited, and the arbitrator's decision is subject to limited court review. While we anticipate arbitration, this Agreement remains in effect regardless of whether the claims are ultimately brought in arbitration, litigated in court, or resolved by settlement before any formal filing. By signing this Agreement, You provide us with a limited, enduring power of attorney to sign legal documents that are related to the arbitration, litigation, or settlement of the claims described above, on your behalf. You or We may terminate this limited, enduring power of attorney by terminating this representation, as described below.

     

    Express Settlement Authority: You give us exclusive authorization to negotiate settlements with the Respondents, including as part of a group settlement with other similar claims, and to make decisions about litigation or settlement tactics on your behalf. You give us the right to reject any settlement offer that is not equal to your actual loss, or the maximum allowable damages, whichever is greater, unless we believe that we have achieved the likely best settlement possible under the circumstances. If we bring you a settlement offer from the Respondents or about your claim, the final decision on whether to accept the offer is yours. However, we may advise you that we feel the settlement is fair and reasonable, and if you disagree with our advice, we may withdraw as counsel after giving you reasonable notice or ask the arbitral panel for permission to withdraw as your attorneys consistent with the applicable ethics rules.

     

    Attorney's Fees & Costs: You won't owe us any fees unless we successfully collect a financial recovery for you by payment of an award or settlement of your claim. We agree to represent You on a contingency basis, which means that our fees are a percentage of the settlement, award, or recovery, or other monetary benefit You receive. In the event your claim settles or results in a recovery or award, our fee will be forty percent (40%) of the total gross recovery obtained on Your behalf, unless an arbitrator or court awards a higher fee, in which case the higher amount will apply. If there is no recovery, You owe no fees or costs.

     

    After our fees are deducted, we deduct expenses from your gross recovery. Expenses can include expenses specific to your individual arbitration or expenses that we advance on behalf of all our clients with similar cases for the benefit of the whole group of clients. These expenses may include our usual and customary fees for copying, messenger services and similar items, as well as travel expenses. Additionally, to improve efficiency and lower costs, the Firm may use AI-driven solutions for select tasks, e.g. fact investigations, document review, and other routine activities, under the supervision of licensed attorneys, while taking reasonable steps to safeguard client confidentiality. Expenses that we pay to vendors, arbitrators, experts, or others who assist in the arbitration claim process are not kept by us and are billed at cost. Once there is a recovery, settlement, or judgment in your favor, we will inform you in writing of the amount of expenses to be deducted from your award and the nature of the expense.

     

    If there is recovery or settlement in this case, you grant us the right to receive any monies resulting therefrom, deduct fees and expenses, and send you the remainder. We will do so as soon as practicable. If we cannot locate you or an authorized representative within 90 days of receipt of the funds, we may either hold such funds in escrow or deposit them with the court. In the event you do not elect how to receive your settlement award, you agree that we may disburse your funds as an electronic debit/credit card to the email address we have on file. You understand that we may have a lien upon any amount recovered for you.

     

    You acknowledge that we may associate with other counsel in connection with your claim, in which event we will split our attorney's fee with co-counsel. It will not increase your overall fee obligation.

     

    Cooperation: You agree to fully assist and cooperate with us regarding your case. You agree to be truthful and to promptly, accurately, and completely provide us with all relevant facts, preserving all pertinent evidence, and being available for discussions, meetings, and any required court or arbitration proceedings. The representations by Client in the Certification below are material terms of this Agreement.

     

    Consent to Joint Representation and Collective Proceedings: You understand and acknowledge that the Firm represents other clients with similar claims against the same Respondent(s). By jointly representing multiple clients, the Firm can pool resources and potentially offer a more effective overall strategy; however, this approach may not maximize your individual share of any recovery. The Firm will not favor one client's interest over another. Client further understands that some settlements may be conditioned upon a certain percentage of participants agreeing to resolve their claims through settlement. You understand and acknowledge these benefits and risks, consent to the Firm's joint representation of you alongside other similarly situated clients and waive any conflicts that might arise from such representation. Accordingly, you authorize the Firm to pursue your case in individual, multi-party, collective, representative, or mass arbitration or court proceedings, and to negotiate classwide, collective, mass, coordinated, or representative settlements of claims.

     

    Communications and Confidentiality: You have certain responsibilities as a client, including the responsibility to keep us updated as to your contact information, to promptly respond to our communications, and provide information and documents we need for your claim electronically. Email will be our primary means of communicating with you. It is your duty to keep your contact information up to date and promptly inform us of any changes to personal information. You may receive text messages from us or on our behalf in connection with providing our services to you. All communications and case-related information must be kept strictly confidential. This includes refraining from sharing any information on social media or public platforms.

     

    Termination of the Representation: You have the right to end this Agreement at any time, provided you give the Firm timely written notice. Similarly, the Firm reserves the right to terminate our representation for good cause, including but not limited to, your failure to comply with this Agreement, lack of cooperation, refusal to follow our substantive advice, if continuing to represent you would be unlawful, unethical, ineffective, if there is little or no likelihood of success on the claims' merits, if continued representation would result in an unreasonable financial burden, or for any other reason that is permissible under relevant professional or ethical guidelines.

     

    Arbitration between You and Us. The relationship between You and Us will be governed by New York law, without regard to its conflict of law rules. Any disputes between You and Us will be decided in arbitration by the JAMS, under its Streamlined Rules, which can be found here: https://www.jamsadr.com/rules-streamlined-arbitration/, in your county of residence or in New York County, unless the dispute is subject to arbitration under the Part 137 Fee Dispute Resolution program. More information about that program is available here: https://ww2.nycourts.gov/rules/chiefadmin/137.shtml.

     

    Entire Agreement: This Agreement constitutes the sole and entire agreement between the Firm and You and supersedes all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, with respect to the subject matter. If any term or provision of this Agreement is invalid, illegal, or unenforceable in any jurisdiction, it shall not affect any other term or provision of this Agreement or in any other jurisdiction.

     

    Acknowledgment and Agreement: Client hereby acknowledges having read and fully understanding the terms of this Agreement and having had opportunity to seek independent legal advice before signing this document.

     

    If You agree with the outlined terms, we kindly ask that you sign and return this document to indicate your agreement. We look forward to working with you and advocating on your behalf in this matter.

     

    Sincerely,

     

    /s/ Douglas H. Sanders

    Douglas H. Sanders

    MILBERG LLC

    1311 Avenida Juan Ponce de León

    San Juan, Puerto Rico 00907

    Tel: (516) 741-5600

    dsanders@milberg.com

     

    Agreed to on this _____ day of _________________, 2026.



    CERTIFICATION

    I, the undersigned client, hereby certify that I am eligible to pursue the claims outlined above because I visited the AllTrails website at least once within the past two years while I was in the state of California.

    I further certify that I have not retained any other attorney or law firm to pursue the same or substantially similar claims against AllTrails. I am not a party to any other active lawsuit, arbitration, or legal proceeding asserting such claims against AllTrails. I am not a named plaintiff in any pending class action asserting claims against AllTrails for the same conduct. I understand that if I have retained, or do retain, another attorney or law firm to pursue such claims, the Firm reserves the right to terminate its representation of me.

    Accordingly, I authorize the Firm to file a claim in the appropriate forum seeking monetary compensation, including statutory damages, as well as other available relief. Furthermore, I authorize the Firm to opt me out of any future modifications to the arbitration agreement in AllTrails’s Terms applicable to my claim, and/or, upon advance notice from the Firm, opt me out of a classwide settlement of claims if the Firm determines it is in my best interest.
    If necessary, I am prepared to provide documentation or testify to confirm this statement.

    Agreed to on this _____ day of _________________, 2026.

    _______________________________
    {name}

  • Date*
     - -
  • VIA CERTIFIED MAIL AND EMAIL—RETURN RECEIPT REQUESTED

    AllTrails, LLC

    530 Bush Street, Suite 900

    San Francisco, California 94108

    legal@alltrails.com


    Pre-Arbitration Notice of Individual Consumer Privacy Dispute

    To Whom It May Concern:

    I am sending this Notice of Dispute to notify AllTrails, LLC and its corporate affiliates, individually or collectively referred to here as “AllTrails,” of a dispute regarding my use of AllTrails.com and AllTrails’s use of tracking technology on that website, including TikTok- and Meta-related tracking technology, code, or related processes, to capture, record, decode, or transmit information about my electronic communications and website interactions without valid prior authorization.

    Nature and Basis of the Dispute

    I personally used AllTrails.com while I was physically located in California during approximately the past {withinThe}{36Months}{612Months}{12Years} before this Notice. I used AllTrails.com to {browsedThe} {searchedFor} {createdOr} {purchasedAn} {signedUp} {engagedIn}. 

    When I used AllTrails.com, I understood that I was communicating and interacting with AllTrails for ordinary trail-browsing, searching, or account-related purposes. I did not know or understand that information associated with my communications and interactions with AllTrails.com would be captured, recorded, decoded, transmitted, or otherwise processed through TikTok- and Meta-related tracking technology in the manner described below.

    Based on my current understanding and counsel’s investigation, AllTrails.com set or caused to be set TikTok- and Meta-related tracking technology during website sessions, including TikTok pixel resources, the _ttp cookie, Meta pixel, and associated browser-side scripts, network requests, and related software processes (collectively, the “Tracking Tools”). Among other things, those tools generated or caused browser-side requests to TikTok- and Meta-related endpoints that reflected information associated with website sessions and user activity. Upon information and belief, the Tracking Tools loaded during my AllTrails.com sessions and generated or caused requests reflecting information associated with my activity on the website, including pages viewed, trails and trail-related content viewed, search queries and geographic coordinates entered on the site, and nearby trail searches, as applicable. The information transmitted, generated, or reflected included non-content routing, addressing, signaling, source-identifying, browser-identifying, device-identifying, session-identifying, and related tracking information associated with my interactions with AllTrails.com—e.g., page URLs, referrer information, pageview and event information, search-query information, geographic-coordinate information, timestamps, IP-address information, browser and device information, user-agent information, persistent identifiers, cookies, and session-related identifiers. This information matters because it was tied to the context and purpose of my AllTrails.com activity and interactions—including search queries and geographic coordinates entered on the site, trails and trail-related content viewed, and nearby trail searches, as applicable—not merely to a generic visit to a public webpage. Taken together, these identifiers, event signals, and contextual data points could be used by AllTrails, TikTok, Meta, and other recipients to link my AllTrails.com activity to my browser, device, session, location, trail-browsing activity, or trail-search and nearby-trail interests over time. As a result, I lost control over my AllTrails.com activity and tracking data and was deprived of the ability to make an informed privacy choice.

    I contend that this conduct violated Cal. Penal Code § 638.51 because AllTrails installed, used, or caused the use of a pen register or trap-and-trace device, process, or functionality to capture, record, decode, or transmit non-content dialing, routing, addressing, signaling, source-identifying, device-identifying, URL/referrer, search-query, geographic-coordinate, content/trail-view, event, cookie, IP, user-agent, persistent identifier, hashed matching-related, session, pageview, or similar information about my electronic communications and activity with AllTrails.com without first obtaining a court order and without my valid consent or other lawful authorization.

    I also preserve related claims and theories under Cal. Penal Code § 631 and the Electronic Communications Privacy Act, 18 U.S.C. §§ 2510–2523, to the extent the facts show that AllTrails or any third party intercepted, read, attempted to read, learned, used, disclosed, or aided the interception or use of the contents or substance of my communications with AllTrails.com without valid consent. I do not waive any other statutory, common-law, contract, privacy-policy, consumer-protection, equitable, or related theory that may be supported by the facts and law.

    I did not knowingly authorize AllTrails to use, enable, or cause the operation of code, processes, or software to capture, record, decode, transmit, or otherwise process my data in the manner described above. To the extent AllTrails contends that its terms of use, privacy policy, cookie policy, or other disclosures provided authorization for the challenged conduct, I dispute that contention. More specifically, I dispute that generalized disclosures concerning cookies, analytics, advertising, service providers, targeted advertising, website measurement, data sharing, or similar practices provided clear, prior, specific, informed, and valid authorization for the challenged tracking activity described in this Notice. Consent is especially lacking where, as here, AllTrails did not present any cookie consent popup, banner, or similar mechanism during website sessions, meaning the challenged tracking technology loaded and operated without providing me any opportunity to make a privacy choice, or to the extent the challenged tracking technology operated despite a rejection of non-essential advertising or analytics technologies or continued after an opt-out request or similar privacy preference signal.

    I am not aware of any court order, judicial authorization, statutory authorization, or other lawful authority permitting AllTrails, TikTok, Meta, or any related vendor to install, use, or operate the challenged tracking technology in connection with my communications and interactions with AllTrails.com.

    Relief Sought

    I seek all relief available under applicable law and any applicable agreement, including statutory damages where available; restitutionary relief and disgorgement; injunctive and equitable relief requiring AllTrails to cease the challenged tracking practices unless and until it obtains valid consent and complies with applicable law; deletion, non-use, or de-identification of data derived from the challenged tracking practices; preservation and disclosure of records; attorneys’ fees, arbitration fees, costs, and any additional relief available under law, contract, arbitration rules, or equity.

    My current good-faith demand is $5,000, subject to supplementation after AllTrails provides records sufficient to evaluate the full amount of statutory, actual, equitable, and other relief owed. Because the number, timing, nature, and scope of any violations depend on records presently within AllTrails’s possession, custody, or control, as well as records maintained by third-party vendors and service providers, I reserve the right to supplement my damages calculation and requested relief after those records become available.

    I request that AllTrails preserve all records and ESI relating to this dispute, including data, logs, code, configurations, communications, contracts, and materials in AllTrails’s possession, custody, or control or reasonably accessible through its vendors, service providers, contractors, or agents. AllTrails should suspend any routine deletion, overwriting, rotation, or destruction process that could affect records relevant to my interactions, the challenged tracking, the data collected or transmitted, relief, or resolution. I authorize AllTrails to communicate with my counsel identified below regarding this dispute and to produce to them all records and information concerning my account or associated with my use of AllTrails.com that are reasonably necessary to evaluate and resolve this dispute.

    Informal Resolution

    I am providing this Notice in good faith before initiating formal proceedings in order to afford AllTrails an opportunity to discuss an informal resolution of my dispute. Please confirm receipt of this Notice and contact my counsel within 14 business days. If AllTrails believes that additional information is required to evaluate or resolve this dispute, please identify the specific information requested and the contractual or legal basis for the request.

    Without conceding that any 45-day period is contractually required, enforceable, or necessary to satisfy any condition precedent, I am willing to allow 45 days after AllTrails receives this Notice for informal resolution discussions. If the dispute is not resolved within that period, I intend to pursue my rights in any available forum and through any available procedure, including through individual arbitration before NAM. (AllTrails, LLC, Terms of Service (last updated Dec. 17, 2025), alltrails.com/terms.) 

    In doing so, I expressly reserve all arguments and objections to the validity, enforceability, applicability, interpretation, effect, or satisfaction of any AllTrails arbitration, waiver, limitation, forum, governing-law, mass-arbitration, public-injunction, unilateral-modification, informal-resolution, condition-precedent, or dispute-resolution provision, including objections concerning formation, assent, notice, scope, delegation, unconscionability, waiver, fees, costs, limitations periods, venue, arbitral rules, public injunctive relief, representative relief, and consistency with applicable law. I also reject, and do not consent to, any unilateral modification of AllTrails’s terms, privacy policy, or any other purportedly applicable terms unless I affirmatively agree in a separate signed writing.

    This Notice is not a complete statement of all facts, claims, legal theories, damages, remedies, defenses, objections, responses, or grounds. I reserve the right to amend, supplement, refine, narrow, expand, or otherwise modify this Notice and my requested relief based upon additional investigation, records, technical analysis, discovery, expert review, arbitration proceedings, litigation proceedings, or other information.

    Please direct all communications concerning this dispute to my counsel identified below.

    Sincerely,

  • Gary M. Klinger MILBERG PLLC 227 W. Monroe Street, Suite 2100 Chicago, IL 60606 gklinger@milberg.com Christian K. Torres Lawrence F. McCarthy III MILBERG PLLC 405 E. 50th Street New York, NY 10022 ctorres@milberg.com lmccarthy@milberg.com Tel. (865) 412-2700 Attorneys for Claimant
  • Privacy Policy

  • Thank you for letting us review your potential claim.

    After review of the information provided, our firm has decided to respectfully decline representation.

  • Privacy Policy

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